Zara Fast Fashion Executive Summary - 5256 Words

Hong Kong Baptist University Semester 1, 2007-2008 BUS 3200 Strategic Management Case Assignment Zara: Fast Fashion NG Pui Yan, Ivy 05003539 CHAN Chi Cheuk, Sunny 05006856 CHUI Yuen Shan, Cora 05017041 LOK Ka Pik, Capi 06004911 GUENTHNER Patrick 07501153 Executive summary Quick response of Zara leads it to be successful in the fashion clothing industry. Zara adopts international strategy for its operation. With vertical integration, it benefits Zara in cost aspect, however, it involves some risks. Due to our anaylysis on Zara’s operations, some of the recommendations are made to facilitate its further improvements. Marco-environment Macro-environments are changing in different aspects which influence Zara’s†¦show more content†¦This can be seen from Fig 3 that the export and import during 2005 and 2006 have significantly increased and it is foreseen that the future global trend would be increasing. Also, in order to lower the production costs, lots of international companies will transfer part of work in some countries with lower labor and material costs. This kind of out-sourcing activity enhances the global cooperation as well. Porter five forces model: | |Force | | |1 |2 |3 |4 |5 | |Rivalry among competitors | | |ï ¼Å  |[pic] | | |Threat of Substitutes | | | | | ï ¼Å  | |Barriers to Entry | | | |ï ¼Å  | | |Power of Suppliers | | | | |ï ¼Å  | |Power of Buyers | | | | | ï ¼Å  | | |(Strong) | | |Show MoreRelatedZara E-Business672 Words   |  3 PagesExecutive Summary E-business Background Zara, part of Spanish giant Inditex Group, provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara, Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include socialRead MoreZara s Operation Strategy And How It Uses Technology Into Operations For Fast Communication Between Different Departments Essay1238 Words   |  5 Pages â€Æ' Executive Summary This report is about Zara’s operation strategy and how it uses technology in operations to get competitive advantage in the fashion market. Zara introduced information system in operations for fast communication between different departments. The company’s store managers directly convey customers feedback to head office through advanced information system. Once the information gets collected by head office, the designers start working on new designs and take immediate opinionsRead MoreMarketing Plan: ZARA1571 Words   |  7 Pagesï » ¿Content I. Executive Summary II. Situational Analysis III. Target Market IV. Swot Analysis V. Marketing objective and goals VI. Marketing Strategy and Tactics VII. Implementation and Control De La Salle University-Dasmarinas Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. ShennaRead MoreZara Essay examples1242 Words   |  5 PagesExecutive Summary: Zara is one the leading fashion having a substantial sale of Euro 8088 million in 2010. There are many factors which have led to such a substantial growth for the company some of which are analyzed in the subsequent discussion. Some of them are capability to release in-season fashion in 50% less time than competitors. The central distribution model and efficiency in supply chain has contributed to this immense success. Once the stores are opened outside Spain this is the biggestRead MoreManagement and Zara1507 Words   |  7 PagesExecutive Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spains richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of €3,250 million. Inditexs headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti, Pull and Bear, Bershka, Stradivarius and OyshoRead MoreZara: It for Fast Fashion1266 Words   |  6 PagesExecutive Summary The objective of this document is to discuss the issue of Inditex’s DOS-base IT infrastructure and how it affects Zara’s performance. Inditex is concerned about its IT infrastructure being antiquated and the possibility that hardware vendors will upgrade their machines leaving them incompatible with DOS. Because Zara’s core business model is vertically integrated, it could specialize in speed and efficiency and the fast fashion trend. By assessing the pros and cons of the newRead MoreInformation Technology2051 Words   |  9 Pagesrelate to the way Zara runs its business. What types of systems are the most essential for this company in its current environment? In this new era of globalization, the using of technology has been very common and can be conclude as part of human’s life. In order to survive in today’s challenging business world, every organization has to be confronted with highly competitive pressure to bring out more effectiveness and efficiency when running a business. This case study is about Zara, large internationalRead MoreZara It for Fashion Case Study1595 Words   |  7 PagesExecutive Summary Zara has relied on Personal Digital Assistants (PDA’s) and Point of Sales (POS) terminal operating on Microsoft DOS which are not linked to the headquarters or other stores for its daily transactions. Although, the system has proved to be stable and reliable over time, it has become obsolete and cannot be supported by the providers. I recommend that the company invest on a new system like Windows, UNIX or Linux operating system which will enhance connectivity and flexibilityRead MoreZara It Strategies for Retail Essay2571 Words   |  11 PagesMIB 2013 2355 words Zara: IT for Fast Fashion Zara: IT for Fast Fashion EXECUTIVE SUMMARY In This case we see the typical problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado, The Head of the Department and Sanchez , his assistant,s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs of a fast growing retail chainRead MoreZara Strategic Analysis2115 Words   |  9 PagesResearch paper Zara Students name: Instructor name: Class: Date: 1. Executive summary Background Information Inditex is an international Spanish company that designs, manufactures, and sells apparel, footwear, and accessories for women, men and children through its chains and shops around the world. Zara is the largest and internalized of all the Inditex products such as: Massimo Dutti, Pull amp; Bear, Bershka, Stradivarius, and Oysho. It was firstly open from a businessman